Privacy Policy.
1. Introduction
​
Apex Fresh Ltd ("we," "us," or "our") is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website www.apexfresh.co.uk ("Site") or engage with our services. Please read this policy carefully to understand our views and practices regarding your personal data and how we will treat it.​
​
2. Information We Collect
​
We may collect and process the following data about you:
Personal Identification Information: Name, email address, phone number, postal address, and other identifiers by which you may be contacted online or offline.​
Technical Data: Internet Protocol (IP) address, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this Site.​
​
Usage Data: Information about how you use our Site, products, and services.​
​
Marketing and Communications Data: Your preferences in receiving marketing from us and your communication preferences.​
3. How We Collect Your Data
​
We use different methods to collect data from and about you including:
​
Direct Interactions: You may provide us with your Identity and Contact Data by filling in forms or by corresponding with us by post, phone, email, or otherwise.​
​
Automated Technologies or Interactions: As you interact with our Site, we may automatically collect Technical Data about your equipment, browsing actions, and patterns. We collect this personal data by using cookies, server logs, and other similar technologies.​
​
Third Parties or Publicly Available Sources: We may receive personal data about you from various third parties and public sources.​
​
4. How We Use Your Data
​
We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:
​
Performance of Contract: Where we need to perform the contract we are about to enter into or have entered into with you.​
​
Consent: Where you have provided your consent to us using your personal data in a certain way.​
Legitimate Interests: Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.​
​
5. Disclosure of Your Information
​
We may share your personal data with:
​
Service Providers: Third parties who provide services on our behalf.​
​
Professional Advisers: Including lawyers, bankers, auditors, and insurers who provide consultancy, banking, legal, insurance, and accounting services.​
​
Regulatory Authorities: HM Revenue & Customs, regulators, and other authorities who require reporting of processing activities in certain circumstances.​
​
6. International Transfers
​
We do not transfer your personal data outside the European Economic Area (EEA).​
​
7. Data Security
​
We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorized way, altered, or disclosed.​
​
8. Data Retention
​
We will only retain your personal data for as long as necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.​
​
9. Your Legal Rights
​
Under certain circumstances, you have rights under data protection laws in relation to your personal data, including the right to:
​
Request access to your personal data.​
Request correction of your personal data.​
Request erasure of your personal data.​
Object to processing of your personal data.​
Request restriction of processing your personal data.​
Request transfer of your personal data.​
Right to withdraw consent.​
10. Cookies
​
Our Site uses cookies to distinguish you from other users of our Site. This helps us to provide you with a good experience when you browse our Site and also allows us to improve our Site.​
​
11. Changes to This Privacy Policy
​
We may update this Privacy Policy from time to time. Any changes we make will be posted on this page and, where appropriate, notified to you by email.​
​
12. Contact Us
​
If you have any questions about this Privacy Policy or our privacy practices, please contact us at:
​
Apex Fresh Ltd
UNIT 5A, 52 GEORGE STREET
GREATER MANCHESTER, OL16 2DA
UNITED KINGDOM
Email: contact@apexfresh.co.uk
Phone: 0161 399 2436
Website: www.apexfresh.co.uk​
​
This Privacy Policy was last updated on 13 March 2025.
